World-renowned science and communication expert Professor Noshir Contractor explores the paradigm-shifting potential of people analytics in the workplace

A renowned Science and Communication expert, Professor Noshir Contractor from Northwestern University, delivered an exceptional lecture titled “People Analytics: Using Digital Exhaust from the Web to Leverage Network Insights in the Algorithmically Infused Workplace” on April 25, 2023 at HKBU. This thought-provoking lecture attracted a diverse audience of cross-disciplinary academia and students, highlighting the significance of Professor Contractor’s research in today’s evolving workplace.

In this multidisciplinary lecture, Professor Contractor presented groundbreaking research on the prediction of interpersonal relationships through the analysis of enterprise social media. With his expertise and innovation, he showcased the power algorithms in generating actionable data, while effectively addressing time constraints and maximising response rates. Supported by a comprehensive space experiment, Professor Contractor discussed the pivotal factors that contribute to the applicability of relational analytics in the workplace. Furthermore, he offered profound insights into the potential impacts of people analytics and its transformative influence on the ever-evolving nature of work.

Professor Contractor holds the prestigious position of the Jane S. & William J. White Professor of Behavioral Sciences in the McCormick School of Engineering & Applied Science, the School of Communication and the Kellogg School of Management at Northwestern University. He is a highly respected Fellow of the American Association for the Advancement of Science (AAAS) and the Association for Computing Machinery (ACM), and also the President-Elect-Select of the International Communication Association (ICA).

 

Please click here for the full video of the Distinguished Lecture and here for more photos.