Creative Media and Practice
This cluster stands at the forefront of the arts and science nexus. Harnessing the power of science and technology, the pioneering research at HKBU is well-poised to offer a powerful interdisciplinary framework to describe the fluid complexity of human and AI creativity, and it aims to design and invent a model that can expand creative opportunities for broad and meaningful social impact and engagements.
Research Highlights

Archipelago Sierpinski: Uslar/Gorong for soprano executing action inside piano + Helicoide/Bellatin for ondes Martenot, two resonant boxes and a sound sculpture

Foreseen property agency
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The impact of workplace gossip on newcomers’ attitudes and behaviors toward supervisors and organizations: The influence of social media use

TreeGAN
Cluster Research Units
- HKBU Motion Capture and Visualization Laboratory
- HKBU Visualization Research Centre
- HKBU Life Science Imaging Centre
- Centre for Translation
- The Jao Tsung-I Academy of Sinology
- Asian Energy Studies Centre
- AI Media Centre
- Centre for Media and Communication Research
- Centre for Film and Moving Image Research